On April 29, 2021, Mira Jacob, author of Good Talk: A Memoir In Conversation called out the indifference from athletic brands such as Lululemon and Alo Yoga in the face of India’s COVID-19 crisis. The call to action by Mira Jacob and her followers are documented on her Instagram. Since her initial post, Lululemon has donated $200,000 to charities committed to COVID relief efforts across India. In solidarity with Mira Jacob and her call to action, please donate to Give India if you can.
To follow Mira Jacob work and the most current responses to her Instagram illustrations, follow Mira on Instagram at @goodtalkthanks.
Posted with permission of Mira Jacob.
